School Aid was started by Scott and Marilyn Pearson as an alternative to the confectionery product fundraising trend in New Zealand schools.
We surveyed over 200 schools and asked what they were doing to gain discretionary funds through fundraising. Every school reported that they engaged in some form of fundraising and nearly all had dedicated teams committed to this purpose. Without these funds schools said they would not have the money to provide equipment, camps, trips, etc.
We wanted to find an everyday consumable product with great margin and we chose sticking plasters. Our plan was to build a brand that was easy to sell and of such good quality that families would look forward to the annual school fundraising campaign. The profit from selling these sticking plasters, which would ordinarily go to the supermarket, would instead go to the school; an example would be Girl Guide Biscuits.